How to Create Business Goals for Your Etsy Shop

How to Create Business Goals for Your Etsy Shop

Business Goals Pin

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I hate to break this to you, but you will not get very far with your Etsy shop if you do not have business goals. You cannot continue to fly by the seat of your pants and go whichever direction the wind decides to blow that day. 

What do I mean by a business goal? I mean you need to know where your business stands, where you want it to go, and how you’re going to get it there.

Not just any goals, SMART goals. 

Stay with me here… I’m a special education teacher by day – I’ve been through it all, seen everything, and created a goal for it. A goal that meets top criteria and now – I want to teach you how to do the same thing, but with your business. 

What is a SMART goal? 

S – Specific

M – Measurable 

A – Attainable 

R – Relevant 

T – Timely 

In order to be a truly efficient and helpful business goal, it needs to check all these boxes. Let’s dive into what these mean. 

#1 Specific

Is your goal specific, detailed, and exact? Does it answer the who, what, where, why, and when? Don’t just say you want to make sales; tell me how many and when you want to make those sales! 

#2 Measurable 

Can you track your progress and know exactly when your goal is met? Is your sales number, engagement, etc. able to be followed and analyzed? These are essential if you want your goals to mean anything!

#3 Attainable 

Are your goals reasonable and realistic? Make sure they’re not completely out of reach or way too easy. 

#4 Relevant 

Is your goal worth while? Is it something you want to focus on right now, or is it something that can be placed to the side for now? Choose your main focus and grow in that area first.

#5 Timely

Do you have an understanding of the time frame you wish to accomplish your business plan goals? For example, by next year, the end of the month, or even 5 years. 

Here are examples of SMART goals in education. 

SMART business goal examples: 

“By this time next year, I will increase my profit margin by 10% by running ad campaigns and increasing inventory”. 

“During the month of November, I will create a free course for Etsy sellers by using Teachable in order to increase my email list by 100 people.” 

My goals are easily measured, have a clear action plan, and the time I need to accomplish it by. 

OK, you’ve developed your goals… Now what? 

You need a strategy to accomplishing your business goals! Are you going to start paying for promoted listings, posting to social media, or create a FaceBook ad campaign? In order to grow, you can’t keep doing the same thing because you will end up getting the same results.

You have to think outside the box. Come up with a new product line, start a blog, try different ad campaigns on different websites. The possibilities are endless. 

Develop a strategy for accomplishing your goals and watch your numbers rise. 

I hope this has made you think about setting goals for your Etsy shop. Let me know in the comments what your goals are for this upcoming year! 

In order to continue on a pathway of growth, we need to have a plan in action. What do you want out of your business? 

I hope you accomplish all of your goals, find success in your future, and happiness in your passion. 

Check out our passion at Crafts By Gunns Etsy Shop

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I'm Sam - I'm a teacher that married an artist. Average Joe's by day, Etsy selling machines by night. Together, we discovered a passion for building our little Etsy shop and creating crafts for people around the world. Let us help you find your passion and give you some laughs along the way.

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