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I made some major mistakes when I first started selling on Etsy. In fact, I did zero research beforehand. I jumped straight in and learned a lot of lessons the hard way. Now, one year later, I want to share with you all of the biggest mistakes to avoid on Etsy in order to be successful from the start.
4 Big Mistakes to Avoid on Etsy
I uploaded all of my items at the same time.
I still remember this like it was yesterday. I spent all weekend making my items, taking pictures, and WHAM – uploaded every single item I had made in one go. Sounds productive, right? Only, you know what was wrong with this? I had posted 12+ items and had nothing else to list for weeks. That means, no new items to share to social media, no new activity in the shop, and no money to spend on crafts since I spent way too much that one weekend.
Space out your items and plan on posting 1-2 new listings a week. This way, you can manage your money, time, and social media accounts more easily.
I didn’t have a plan.
I literally had no plan. This was just a hobby to me, so I flew by seat of my pants. If I wanted to make something, I would. If I wanted to post to social media, I would. There was no structure and no goals to hold me accountable.
Check out this planner on Amazon. It has weekly and monthly planning, calendar stickers, and pages for notes! Track important dates, write down goals, and plan for social media. Your business NEEDS a plan and I highly suggest this planner.
I didn’t track my finances.
Like I said before, I was flying by the seat of my pants. I didn’t track how much I spent, the mileage going from here to the post office to drop off packages, or shipping costs. Luckily, Etsy tracks your income, so I knew how much I made. However, that isn’t very helpful when you’re guesstimating the rest.
Please avoid this Etsy mistake and track your finances from the get go!
I sold a lot of one of a kind items.
What do I mean by this? Single, one-off items that you can’t reproduce over and over again. (A.K.A. shopping at GoodWill, refurbishing an item, and selling it once on Etsy). You will never scale a business with this method. When you sell an item, Etsy keeps that in mind for your future sales. However, if you only have one-off items, it will confuse the algorithm and consistent sales will be hard to come by.
Selling on Etsy is a blast and it takes time to create a trusted, well-managed shop. If you’d like to know how to set up your own Etsy shop, >>CLICK HERE<<
Don’t make the same mistakes I did! Learn from my first year of selling.
I hope you learned Etsy mistakes to avoid when growing your shop and find great success in the future!
If you’d like to know how to use Pinterest for your business, >>CLICK HERE<<
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